Unica reinforces its Belux team with Philippe van Impe as Country Manager for Belgium and Luxemburg
Brussels, x November 2007 - Unica (NASDAQ: UNCA), the global leader of Enterprise Marketing Management (EMM) software, has appointed Philippe Van Impe as Country Manager for Belgium and Luxemburg. As such, Van Impe will be responsible for all the software supplier's businesses in both countries.
Since 1990, Van Impe has been active in the implementation and sale of application software in Europe. He started his career at Ross Systems' and later worked for Siemens as seller of SAP solutions.
After 10 years of ERP, he started to work with SCM solutions (supply chain management) as Redprairie's (LIS) General Manager Europe.
The past 5 years, he was a partner of BDA Europe where he supervised several businesses, such as SAS Institute and Intrasoft, as Interim Manager and Solution Selling Coach.
“In the Benelux, marketeers are considered as pioneers. In large banks and telecom operators, they have recognized, faster than their colleagues in other industries, the importance of an integrated "marketing system of records", explains Van Impe. “Today, companies need a system capable of streamlining and managing their marketing activities, comparable to an ERP system, for instance, that manages the financial processes, or a SCM solution that optimises the supply chain.”
Philippe Van Impe has a bachelor's degree in commercial science. He also has a master's degree in applied computing from Vlekho and an MBA from Vlerick.
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