William McDonough and Michael Braungart
William McDonough's new book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.
There are two kinds of people in life: people who see the world as it is and wonder why. People who imagine the world as it should be and wonder; why not?
George-Bernard Shaw
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